Product Marketing Built In H/F

Client :

Our client is a global leader in technology, opening new possibilities for people everywhere.

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Description :

Main responsibilities:

• Contribute to expanding the product's market coverage by setting up a product line-up operation plan. 2. Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.
• [Launch management] Manage the product/service launch timeline setting by analyzing the new model's target quantity and its profit and loss, and by working with the marketing department.
• [Pricing operation Management] Devise the pricing operation strategy of each segment and model.
• [Discontinuation management] Manage the plans to minimize the leftover materials when a product is to be discontinued by setting appropriate discontinuation timeline and plans to utilize the leftover materials.
• Strengthen the product's competitiveness in the market by planning differentiation strategy based on the market, customer, competitor and technology analysis. Define the functionalities of the products and create short-term and mid-term roadmaps for each product. Identify new business areas through market, technology trend and product analysis.
• [Product roadmap development] Support the strategy for the product portfolio by considering market needs and competitiveness.
• [Product strategy development] Assist in the development of product differentiation plan and positioning strategy based on company, competitor and market analysis and manage the definitions of the specifications.
• [New business area identification] Support development of new products, services and business by deriving insights from the customer and company's perspective.
• [Future technology and mid- to long-term strategy development] Support the preparation of advanced technologies and investment direction based on the mid- to long-term commercialization concept and roadmap and assist in securing of the business capability for the future.

 Qualifications:

• Managing Digital appliance Product Marketing Built in
• Requiring a profile with 5 years’ experience built (produit en castre) in a multinational environment.
• Fluent English & French
• Bac + 5