Born in Casablanca, Soukaïna Arrouf pursued her higher education in France before returning to Morocco in 2018, driven by a desire to contribute to local economic development.
Her meeting with the founders of Xpertize Africa in 2020 marked a pivotal moment in her career. She joined the team as a recruitment consultant, quickly mastering the nuances of the field while playing a key role in the development of the group's European and Moroccan branches. Now a senior consultant, she specializes in executive recruitment for commercial and marketing roles, bringing her expertise to the Executive Search division.
What drives Soukaïna in her work is the ability to create meaningful connections between talent and companies, with the goal of providing candidates with fulfilling career growth while enhancing organizational performance. With her active listening skills, she approaches each recruitment as a strategic mission, which she executes with precision, expertise, and a strong advisory role at every stage of the process. She positions herself not only as a recruitment expert but also as a trusted advisor, both for her partners and candidates. Her ambition is clear: to contribute to the sustainable growth of companies through high-quality recruitment while guiding professionals toward meaningful career paths.
Areas of expertise
• Executive Recruitment
• Commercial and Marketing Roles
• Talent Matching and Development
• Strategic Recruitment Consulting
• Leadership Assessment
