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Customer Marketing Manager (Biofertilizer) M/F Côte d'Ivoire

Prime de cooptation: 1 MAD

Type de contrat: Employé

Secteur: Accounting, Finance & Audit

Lieu: Afrique

Client :


Description :

 

 

Responsabilités

  1. Gestion des campagnes : développer des stratégies GTM pour les clients/distributeurs ciblés, hiérarchiser les campagnes et l'allocation des ressources, définir la stratégie de communication marketing et développer sur le terrain la stratégie d'intimité client

a) Maximiser la valeur de nos Clients/Distributeurs en assurant l'alignement des activités de marketing avec la stratégie globale de la BA

b) Identifier et répondre aux besoins de nos principaux clients/distributeurs dans nos principales cultures et assurer le développement et la mise en œuvre sur le terrain d'une stratégie d'intimité client

c) Assurer la mise en œuvre et la différenciation des campagnes de marketing pour soutenir la livraison 5YPL de BA

d)      Establish E2E Campaign Management processes incl. Campaign evaluation, key learnings and best practice sharing to maximize middle and long-term profitability of our CP solutions

e)      Create opportunities for Cross-Functional collaboration across the BA by involving and influencing Sales Teams and CPD in the maximization of Customer Engagement

f)        Become the interface between CPD, Regulatory and Portfolio Teams to ensure alignment of marketing actions and activities with our BA overall marketing strategy

g)       Develop and implement key marketing actions for strategic partners in collaboration with WABA KAM Lead

2.       Market Intelligence: Establish a sound market intelligence platform as base for Marketing and Commercial Plans in order to drive fact-based business decisions.

a)       Build market knowledge by creating a network between Marketing, Commercial, Crop Protection Development (CPD) & Regulatory for a continuous collection of market, competition and other stakeholders' insights if relevant to our business

b)      Understand the market trends with regards to Portfolio evolution of competitors and new players

c)       Drive growers/distributors segmentation across BA West to enable targeted marketing initiatives and activities and map influencers and key stakeholders according to their importance to our business

d)      Provide in-depth view of Mid-Tier segment across West Africa

e)      Support the continuous improvement in Key Account Management leveraging market intelligence

f)        Research competitors financials, marketing, pricing & sales tactics

Knowledge, experience & capabilities

 

Critical knowledge

  • Bachelor or Master's degree in agronomy or business administration
  • Marketing (concepts, marketing mix principles, etc.) / Segmentation (concept and application)
  • Business strategy development / Financial analysis / Business planning / Product knowledge
  • Understanding of competitive environment, product management and line management experience / Knowledge of influencers and channel management
  • Agribusiness experience: knowledge of crop protection products and downstream industrial expectations and needs towards agrochemical companies
  • Fluency in English and French.

Critical experience

  • 5 years marketing experience
  • Sales and channel management experience

Familiar with West Africa Ag business environment

 

Critical technical, professional and personal capabilities

  • Apply effective grower, channel and influencer segmentation
  • Understanding of marketing research principles (e.g. marketing methods, segmentation, channel management)
  • Design and implement distinctive value proposition to customers, effective CRM strategy
  • Exposure to Internal Systems such as AnaPlan (I-Plan), Salesforce.com
  • Analytical thinking

Influential and communication skills

Critical success factors & key challenges

  • Sound knowledge of business, risk management, financial modelling tools & techniques
  • Bring a good mix of analytical skills and knowledge of marketing research techniques
  • Understanding of commercial strategy
  • Upskill the marketing capability of the organization
  • To look for new solutions in marketing, agriculture and continually develop knowledge and skills
  • Generating new insights to influence strategic thinking

Analyse approfondie (sur une base proactive d'abord et sur les besoins également) : tendances industrielles, derniers mouvements des concurrents, mises à jour du pipeline, briefs investisseurs, etc.)



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